Mobile Where It Matters: A hands-on guide to making Apps that people will love and use

MOBILE WHERE IT MATTERS is a hands-on, non-technical guide for anyone involved in creating mobile Apps, whether your natural perspective is business, design, or IT.In a world of fierce competition and hard-to-impress users, if your new App is not genuinely useful to the targeted audience, it will sink like a stone. Just as your design and development costs will soon be filed under "sunk" in your financial books. This is where the Mobile Where It Matters strategy will help you.Taking the user-centered approach in this book will help you make the right decisions along the way, from strategy and prioritization over concept development to delivery and post-release follow-up. The five-stage App development model is based on 16 design and process models unique to this book, as well as dozens of real world cases. The 16 models make up a complete, ready-to-use toolbox which can be applied directly to any mobile App project.