BUSINESS ECONOMICS (Micro) -- I

This book on Business Economics (Micro) is a culmination ofseveral years of teaching and learning. It is a small venture towardskindling the students' interest in the rudimentaries of micro economics. The fundamental principles of economics have great applications in day to day life. An effort has been made to link economic theories with practical applications. The language is crisp and lucid. An attempt has been made to enhance clarity though appropriate tables, graphs (diagrams).